OUR STORY
WHEN WE COULDN’T MOVE TOGETHER IN PERSON, THERE WAS THURSDAY NIGHT.
One free class. A really good playlist. An open invite.
Friends. Neighbours. Family. People logging on from across Canada, London, Seattle, L.A. New York + Australia!?
It wasn’t HEARTBEAT yet. But you better believe the HEART was already there (gotta insert Coach Kel cheese).
Our garage in Clarkson became the studio. And Thursday nights grew into something people looked forward to.
Before long, Coach Kel realized there was something worth building.
SOMETHING WAS WORKING.
DO SOMETHING YOU ENJOY. DO IT WITH GOOD PEOPLE. ADD A REALLY GREAT PLAYLIST.
That became the recipe.
And when one Thursday class turned into three classes a week, Coach Kel realized there might be something worth building.
HEARTBEAT&CO. was born.
AND THEN WE KEPT MOVING.
When the world opened back up, HEARTBEAT&CO. came with us.
We moved out of the garage and into studios, onto sidewalks and eventually to the start line. Coach Kel met Coach Jacq, and together they started creating experiences that felt a little different — themed workouts, collaborations, community events and eventually HB RUN CREW.
There were partnerships with like-minded brands, including lululemon, Greenhouse Juicery, Sage, Power Yoga Canada, The Flaura Collective. There was HB gear. There were races, road trips, playlists and a growing crew that kept showing up.
But underneath all of it was the same thing people had been craving from the beginning: CONNECTION.
SAME RECIPE. MORE WAYS TO MOVE.
Today, HEARTBEAT shows up in studios, on the streets of Clarkson, at the track, through Run Club, special events, collaborations, gear + wherever else we find a good reason to bring people together.
The ways we move keep evolving.
The reason we do it hasn’t.